a label by : asmuch

a label by
www.anotherboy.com.au

The first garments ever produced by the man who would start a label by (formerly Another Boy) were little more than re-workings of clothes sent to him by his surf sponsors that he deemed too boring to wear. Now, four years on, after a series of groundbreaking directional collections for his highly sought after Material boy label, Mic Eaton has become one of the most respected menswear designers in Australia.

A label by is for adventurous kids who want to take it up a level.